Disclaimer: This post originally was intended to be an exercise for one my courses at my new Art History Bachelor program. The author which is me is sharing with you this information because it is considered to be pertinent for the reader to get to know me better.
What is a wine bottle?
A bottle of wine is an art object and the practice of the wine writer is to establish a narrative to communicate its meaning to the drinkers
The wine bottle comes already with a pre established context. It is a combination of visual, cultural, and geographical narratives.
At first, I look at the bottle which is the receptacle of the wine. My attention is drawn to its shape, labels and even how it is closed at the top. This is the aesthetic appearance and I think of the style it tries to convey: Classic or Avant Garde, Traditional versus Modern. It is the visual tale about the birth of that wine and the style of the producer. If you think of the labels of Mouton Rothschild and Sine What Non, you will get my gist.
I continue further with it’s cultural narrative which is not visually present in the bottle. The style of the wine is a combination of technical and cultural characteristics. It is interdisciplinary because it is a combination of science and social traditions. Basically, this is the science of fermentation and aging with a cultural frame around it. This framework is a complex combination of personal, family and regional characteristic with the end result of interpreting the Terroir of the wine
My practice consists of interpreting the context of the wine bottle ( primary resource) and assigning my own narrative. This might be seen as a reconciliation of narratives or a mediation of experiences between the drinker and producer.
The interpretation is done through the act of wine tasting. I assign organoleptic words which are specific language tools of my practice. However, colour, smell and taste are much dependent on my tasting experience. Beyond taste, I will also bring to my narrative my emotions and past experience with the same style of wine. Basically, through my training in my practice, I am giving a secondary meaning to my primary resource and this is what a wine writer does.
My narrative goes even further by transmuting into other disciplines. How does this wine pair with food or with a painting or with a musical compositions. The wine writer never ceases to give concepts to the primary resource
Tools of the wine writer
There are many tools that have helped me across the years to learn about wine. From top left, my senior wine peers such as Konrad Ejbich and Gabriel Riel Salvatore have mentored me in how to become a better wine writer and taster.
In addition, learning about wine is also about the cumulative experience of wine and food pairing. Wine should be placed along food, otherwise it does not have any gastronomical meaning. Then there are the wine travels. Wine is all about place so you need to travel to vineyards as much as you can to see where wine is born. The top right is a beautiful vineyard sitting on a schist slope in the Roussillon, France.
Furthermore, I have learnt a solid theoretical background about my wine practice by reading trade magazines such as Noble Rot, Bibenda and The World of Fine Wine. A short History of wine was a thought provoking book by Rod Philipps that helped understand the historical context of wine. Finally, then there are the wine mavericks, those avant garde wine personalities that have broken away with traditional wine thinking models such as Gabrio Bini in the bottom right and Sine Non Qua next to Bini. They have provided me with a new methodological approach for my wine practice. My favorite quote is from celebrated British wine writer Hugh Johnson who places wine as a connector for human experiences across time.
What is the future?
The future of my wine practice can be summarized in my first artist statement:
Marco Giovanetti was born in Caracas, Venezuela in 1978 and moved to Montreal at the age of fifteen. His racial background is multiethnic, he has Italian, Venezuelan and Colombian roots. Giovanetti’s education is multidisciplinary by nature. He holds a Bachelor of Commerce from Concordia University and a Master in E-Business from ICADE in Spain. Marco is also a professional baker, sommelier and wine writer. At the moment, he is pursuing a Bachelor of Art history with film studies at Concordia University.
Giovanetti’s main practice explores the relationship between wine and life in spheres such as gastronomy and the arts. Since 2012, he has been curating the wine sections of lifestyle magazines such as Panoram Italia and The Montreal Times. He is also a wine communicator and a consultant. Wine criticism for Marco Giovanetti is an interdisciplinary approach that blends wine tasting, personal experiences and science with the fine arts.
Marco Giovanetti is an avid natural wine supporter. He strongly supports that wine should be produced ethically respecting the environment and the cultural identity of the producer and region. His voice on the subject can be found on his self published wine blog: ilvinodimarco.com
See you soon